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Our latest star ratings

Elms Cambridge Star Rating

Sales

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4.9

43 comments from 63 reviews

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Service

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4.0

73 comments from 189 reviews

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What does our rating mean?

Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.

You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.

Click here for more information.

Customer Comments
Sales
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5.0

"Very easy to do business with, very professional and kind"

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5.0

"Premiere service, Mo and James were outstanding wth both our cars"

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5.0

"Rob gyford was attentive and informative. Handover date changed due to late delivery to dealer, but actal handover was very good"

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5.0

"Very professionally handled from start to finish"

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5.0

"The salesman Craig Brooks was and still is very attentive and a credit to both Elms and BMW in general."

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5.0

"The girls on reception are great very welcoming. My contact Paul Bellamy was incredibly helpful and very honest. Paul made the whole experience a great one."

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5.0

"Only only say everything was fantastic, the facilities at the dealership were first class."

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5.0

"Clare was superb, i thoroughly recommend her"

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3.8

"Initial contact was not good. salesman not well informed about model in showroom, which I was interested in. Phoned later to strike a deal only to be told the car was sold"

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5.0

"Very pleased with service from Clare and James. Impressed with delivery and thoroughness of handover."

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5.0

"I was very happy. I was always welcomed, treatedcourteously by staff and promptly."

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5.0

"Elms was recommended by a previous customer, I have no regrets."

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5.0

"The whole experience was very enjoyable, the knowledge and care shown was much appreciated. Looking forward to my wife's imminent purchase"

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5.0

"Other than delivery delays of which I was kept fully informed the experience was good."

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5.0

"Tony Gardner was excellent"

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5.0

"The sales and financial team were superb, in fact the whole experience from front of house right through to service is exactly five star"

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5.0

"The sales staff were fantastic, Claire and James were excellent."

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5.0

"Craig Brooks was very friendly and explained everything to me"

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5.0

"we had a delay in receiving car as it was held up in germany but we were keep informed of progress."

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5.0

"Our experience when dealing with Clare was very professional, attentive I would buy again from her."

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5.0

"The unveil of the new car was fantastic. It makes me want to buy another new car"

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5.0

"Tony made the whole experience so easy for me. I didn't even need to go to Cambridge to get the car."

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5.0

"I love my new vehicle The salesman, Paul Bellamy, was fantastic. He was so helpful from start to finish. An absolute credit to the dealership and I wont hesitate to recommend him or come back to him in the future."

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5.0

"The Elms experience was totalling professional. Customer service was paramount. Personal requirements were fully taken into account. All staff members were extremely helpful and courteous in particular Craig Brooks, my sales executive."

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5.0

"Sales person Clare Fletcher didn't put a foot wrong."

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5.0

"Excellent service from Mohammed and Richard at Elms. Could not have asked for better service."

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5.0

"Thanks to Craig and Simon from Elms Cambridge for a hassle free and wonderful buying experience."

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5.0

"very good experience my commendations to both tony gardiner and richard penny for making the whole experience smooth clear and helpful"

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5.0

"Five star experience ELM's approach is spot on. Roland Cox's energy and enthusiasm made our experience even better he made us feel relaxed instantly. James White's calm engaging manor was much appreciated as well as his patients."

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4.0

"The whole experience at Elms was extremely good. Roland Cox and James White could not have been more helpful.The only disappointment was the delivery was delayed by several days but we were provided with a courtesy car."

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5.0

"An unexpectedly easy and civilized experience"

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5.0

"Despite the delivery delay Terry Elvin was honest and upfront. He communicated frequently and appropriately about progress. I felt well looked after. The delivery day was excellent I may return to Elms for more functional instruction which was offe"

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5.0

"very happy with Tony Gardner, also very happy with the Richard Penny the fiance person"

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5.0

"Once again our Salesperson was Claire Fletcher who went out of her way to accomodate my needs."

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5.0

"Superb service and support from James White and Mohammed Elharrak. 10 out of 10"

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5.0

"Very polite and responsive dealership which kept me informed of the progress towards delivery of my new car."

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5.0

"The service provided by both Paul Bellamy and Richard Penny was outstanding I would recommend Elms Cambridge to friends family based on both their excellent service and experience at Elms Cambridge."

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5.0

"Outsanding in all aspects of customer service, second to none"

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4.8

"Excellent service with very friendly staff. Everything went very smoothly. Terry was extremely helpful throughout. Very happy and thoroughly recommend."

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3.9

"I found the pricing on the new vehicle contract confusing.As the car I bought was a showroom model.Itwas not clear exactly what options were included on the vehicle."

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5.0

"I returned to Elms because of the good experience I had when buying my last car two years ago from Simon. He's now no longer selling, but handed my enquiry over to Paul who was equally very good. Paul was very friendly and always kept me informed."

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5.0

"Impressed that BMW actually spoke to me like a normal person"

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5.0

"Fantastic service, great team. Just loved the handover process, made buying a new car for the first time very special"

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Service
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2.0

" 80 to explore fault that took a few minutes"

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3.0

"Elms were fine. No loan car available when I asked and a little slow with communication, but competent enough and returned my car cleaned inside out."

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1.0

"I was charged for the privelege of having a problem that you didn't sort."

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5.0

"Much Improved."

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5.0

"Very efficient and friendly service."

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2.6

"Was not able to book a loan car while mine was in for a service for a least two weeks so had to do without."

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5.0

"Shame the broadband connection wasn't faster"

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4.0

"The Service was carries out 2 weeks after the car was 3 years old.no mention was made of this and no offer was made to carry out the MOT"

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4.5

"Quite a long delay in actually being served. After that , the service was excellent."

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5.0

"The trained technicians are very good, the attention to detail is very good"

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5.0

"Always helpful and polite, vehicle always returned clean and tidy."

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4.5

"Service department not good at returning calls and explaining work"

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4.5

"Excellent reception and treatment. Customer facilities very good."

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2.0

"OK but not outstanding. They fixed the issue, but it took over a week. They could not work out what caused the problem without repeated consultation with BMW."

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2.5

"Fitted 2 tyres, only 1 cap fitted, service record not stamped, wrote so service manager, no response"

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3.5

"Felt that Elms didn't appear to care, car had been vandalised and as there was no one in the body shop, they were not interested, feel as if I'm an inconvenience"

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4.0

"Iwoild like a courtesy car but none was available when it was convenent to me. I asked for a quote prior to my visit and was asked to pay sonething else quoted 200 and it cost 369.71"

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3.0

"Squeaky steering column Not cured at first visit.have not returned as quite Inconvenient to fit repairs in around work travel.Particuucaly as courtesy cars not always avaliable in shorttearm."

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1.5

"Terrible service and experience from start to finish. Booked for cars first MOT, loan car not available had to take managers . Knocked towbar cover off and lost it. Failed to order correct replacement twice never followed sales lead."

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2.0

"Poor major errors made on two of the last three visits"

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5.0

"The service advisor Ms Pearce deserves special mention, always capable of explaining clearly what is needed"

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3.0

"Service,when car returned back rearlight not working,I was told its one of those things apparently"

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5.0

"Excellcent customer service very welcoming and freiendly, professional and helful."

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4.0

"The showroom is fabulous by there aren't enough staff waiting to serve customers. I had to queue for the attention of one service colleague. This has generally been my experience at Cambourne"

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3.5

"it would be a much better experience if the dealer was able to price match competiters"

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4.0

"delay in provision of coutesy car on the day member of staff had the X1 I was borrowing overnight and was not on site at my due collection time"

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5.0

"PROFESSIONAL"

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4.0

"They need to communicate a bit more."

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5.0

"Im very impressed with the dealership , Its not as expencive as you would imagine."

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4.0

"Courteous, prompt service , would recommend ."

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4.0

"I have to take it back - they didn't complete all the work that I'd asked them to do and they'd agreed to, so I have to take it back."

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3.0

"I asked them to deal with a few niggles as well I got the car back at the end of the day and was told they didnt have time to look at them, so I have to book it in again."

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5.0

"I think the guy that put the car on the back of the truck dislodged my bumper."

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2.0

"Elms do not seem capable of sorting out the many problems i have had with my BMW."

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1.0

"having completed a survey at Elms request. I'm still waiting for a response from Mr PENMAN and Mr SAWFORD to my comments 3 weeks ago."

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3.0

"So the calculation of hours worked is very confusing and the labour costs are expensive. This could have been explained a little better."

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5.0

"No issues and very good service"

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4.4

"Well looked after and the job was completed within the indicated timescale. Bonus was that it was done for no payment. Minus was that I had hoped for a croissant for breakfast. Just goes to show how Elms raises expectations"

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1.8

"My dissatisfaction was with the the problem with the carrather than the dealer. BMW is a premium brand for quality and I would not have expected to need a new hydro unit at 490000 miles. My confidence in the product has taken a knock"

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2.4

"The problem was not sorted"

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5.0

"service was excellent and well cleaned"

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4.8

"Very good customer service"

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3.9

"This was the fourth visit to diagnose and cure the engine emissions warning light staying on. It has now had new oxygen and no2 sensors and had the catalytic converter i think the word was recharged but why"

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5.0

"Elms dealership is an excellent facility, went in for an MOT and sighned up to buy a new one"

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4.0

"Overall thorough service. Be advised, no matter what your issue is, an L80.00 diagonosis fee will be charged no matter how simple the issue."

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4.5

"There were no courtesy cars available and this would put me off going in the future."

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2.5

"They did not phone me when they said they would . They had it for two days. No comunication from the dealership. They had not found the minor bits i reported. they kept me waiting for the loan vehicle."

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4.5

"I think it was excellent, 100% better than specialist car."

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5.0

"The MOT test was arranged to my convenience, Elms staff could not have been more helpful and informative, and the showroom is a very comfortable place to wait with excellent facilities"

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4.5

"Full marks for the complimentary cafe and wi fi area for work or relax whilst car is serviced. Very welcoming staff and lovely showroom, only criticsm is that I and another customer had to wait over ten minutes to be seen at the Service desk."

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5.0

"The only criticism I have is not having a 'transport' service back into Town....which is very inconvienent."

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4.0

"It was fine. They didn't fix it there and then as they had to order some parts. They were much better than other brand dealers I've dealt with."

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5.0

"The staff i dealt with were helpfull courtiouse and no problem what so ever ."

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4.5

"Excellent."

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2.6

"Super facility but customer service reception staff well below previous experience. No interest in problem, simply went through motions."

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4.0

"I was not told they have moved location."

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2.1

"correct replacement car not available to start with"

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4.5

"Exceptional Service from Elms have been very helpfull in resolving an ongoing issue I have with my car. They are far more Customer focussed than other local BMW garages I have used previously especially the one in Peterborough."

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5.0

"The people there are superb"

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4.5

"They cleaned the vehicle, it was very pleasant."

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2.0

"after a superb buying experience the good feeling has not been maintained see initial comments"

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2.9

"I waited 3 hours they were unable to give a courtesy car. Only to be told that they see the problem and have re set the light and I will when it comes back on have to come back in and leave the car for 2 days."

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5.0

"Excellent service , immediate response . Highly satisfied"

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2.9

"I was only informed on arrival that the 'service' was for a routine check although booked according to the service interval indicator in the vehicle. I effectly had to pay £100 to be told I will need to return in 4000 miles for the real service"

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3.9

"I was looked after very well at the dealership and the new premises are spectacular."

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4.5

"Job done at a convenient time while I waited. Car also very nicely cleaned. Excellent waiting facilities in the showroom area."

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5.0

"Very Good"

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2.0

"Incidentally this is the 2nd time I've had a problem with the dealership fitting brakes. When the front s were due to be done they kept me waiting for over and hour and half to tell me that they didn't have the right tool"

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4.8

"Friendly, efficient and on time"

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5.0

"Fast efficient service very happy"

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4.0

"engine emissions warning symbol lit up suddenly Elms were only able to re set it in an hour or two since been off 3 times Elms need car for full day not yet booked in"

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2.2

"Failed to keep to previously advised timing"

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1.0

"I had to pay for something that should have been completed under warranty."

Click here for service overview page.

Elms Cambridge
BMW Service

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