News
Use the links below to read our latest dealer information and all the latest news from BMW.Try something a little different
15/08/2008
Elms Cambridge is encouraging customers to temporarily swap the steering wheel fopr the saddle this summer.
The Cambridge Road dealership will be helping will be helping customers to keep fit and make the most of the summer weather by offering them the use of a top of the range BMW bicycle, including a free water bottle and safety gear, while their vehicle is being serviced.
Steve Penman, Dealer Princiapl at Elms Cambridge said, "We noticed on a regular basis that customers dropping their cars off for a service were taking bikes out of their boot in order to continue their onward journey, and so we decided to offer them use of our BMW bikes. It's a small gesture but if it helps save on fuel costs, and keeps our customers fit then we are happy to help."

