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ABOUT ELMS CAMBRIDGE.

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PIECE TOGETHER THE PERFECT CHRISTMAS

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10% off Lifestyle products from BMW before 31st December 2016

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BMW XDRIVE.

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Elms Cambridge continue to support Magpas Helimedix

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Elms customer puts xDrive to the test.

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Customer Service winners at Elms Cambridge.

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CAMBRIDGE UNITED PARTNERSHIP LAUNCH FUN DAY.

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BMW APPROVED USED CARS.

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Where Next?

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Local Business Development Manager

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Enquiry Manager

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Sales Executive

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Meet the team

Mike Toombs

Head of Business

Charles Aylard

BMW General Sales Manager

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Business Manager
  • Years at the dealership 10
  • Years in the industry 10
  • Department BMW

Jonpaul Shepherd

BMW Business Manager
  • Years at the dealership 1
  • Department BMW

Aidan Smith

BMW Product Genius
  • Years at the dealership 4
  • Years in the industry 6
  • Department BMW

James Farrow

BMW Product Genius
  • Years at the dealership 1
  • Years in the industry 4
  • Department BMW

William Hitchcock

Sales Executive & M Product Specialist
  • Years at the dealership 3
  • Years in the industry 3
  • Department BMW

James D'Arcy

Sales Executive
  • Department BMW

Jake Cummings

Sales Executive
  • Years at the dealership 2
  • Years in the industry 2
  • Department BMW

Anna Brown

Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department BMW

Mohammed Elharrak

Sales Executive
  • Years in the industry 31
  • Department BMW

Aaron Pettican

Sales Executive
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Alexandra Nicholson

BMW Sales Executive
  • Years at the dealership 1
  • Department BMW

Terry Bridle

Aftersales Manager
  • Years at the dealership Joined in 2015
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Years at the dealership 8
  • Years in the industry 8
  • Department Service

Andy Toseland

Workshop Controller
  • Years at the dealership 4
  • Years in the industry 30
  • Department Service Department

Sarah Moore

Service Advisor
  • Years at the dealership 3
  • Years in the industry 6
  • Department Service

Emma Lloyd

Service Advisor
  • Years at the dealership 1
  • Years in the industry 1
  • Department Service

Shane Jarvis

Service Advisor
  • Years at the dealership 1
  • Years in the industry 10
  • Department Service

Liam Bambridge

Service Advisor
  • Years at the dealership 4 months
  • Years in the industry 18 months
  • Department Service

Sophie Hilliard

Call Hub Executive
  • Years at the dealership 4

Gemma Costanzo

Call Hub Executive
  • Years at the dealership 2

Donna Knight

Call Hub Executive
  • Years at the dealership 3

Charlotte Rowland

Showroom Host
  • Years at the dealership Joined in 2015
  • Years in the industry Joined in 2015
  • Department Showroom Host

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

I really appreciated the courteous staff. I liked getting the video of my car, which explained what work was needed. My experience is that it's not easy to rapidly book an appointment.

Service

Pretty standard service. Didn't actually answer my questions as the service people at the desk had no idea what had been done to the car. Did not make an attempt to talk to serviceman who attended the car.

Service

Finally everything worked as it should

Service

Polite and friendly. No delay. Price as quoted.

Service

amazing ! were totally looked after , when we took our x5 in for new locks after it had been stolen

Service

Dealt with very well and failed MOT consequences handled professionally and quickly.. But I reported a vertical light aim failure notice when I arrived and despite having the car all day, this was not looked at and needs a return visit

Service

As the service had to be done at relatively short notice I was unable to have a replacement vehicle. This was because my service partner details was not set correctly in my car so it did not let Elms know the service was needed.

Service

Work was completed as planned and car was ready when promised.Very thorough handover of the car on collection.

Service

Great support

Service

Aaron Pettican was responsive, helpful and highly effective at helping us buy the car we wanted. This is the second time we have asked Aaron to help us find the right BMW and he was excellent once again.

Service

Completelysatisfied with the service

Service

The service was completed on time, details of checks were given and staff were helpful and courteous throughout.

Service

In finding out that there was another problem with the car, which was covered by my warranty, they went ahead and fixed this too. Special mention to Shane Jarvis for this brilliant customer service.

Service

good service from time I arrived until I received my nice washed car

Service

Dropped car in at 0800, with an appointment for service at 1200. Told the receptionist that I was at a meeting locally until 1030 and therefore anything that could be done to speed up the service would be appreciated. Service competed at 0945

Service

The appointment was prompt, staff organised, facilities for waiting good, reassured that problem had been dealt withCar valeted as extra courtesy

Service

Friendly staff and professional service

Service

Service took the time I was informed it would and was able to use the facilities with my daughter during the wait.

Service

Completed in the 2 hours whilst I waited - albeit was very expensive as I'd only bought it 4 months earlier from yourselves!

Service

Organised and efficient

Service

The service itself was dealt with OK, but it's the outcome I wasn't particularly happy with.

Service

Friendly, informative and comprehensive service I particularly thought the pod cast inspection of my car was fantastic, I could connect with what the technician was doing and saying - very re-assuring please do more.

Service

Service completed, but error made by BMW dealer on date hence delay in starting service. Also, brakes not checked as requested specifically to identify and correct squealing brakes.

Service

Very good overall

Service

Well informed, took time to make sure I knew what was happening and what was need from me. Quick and easy to work with.

Service

I was quoted a price of £260 for the service. After checking online I discovered bmw had an offer on for the same work for £160. I mentioned this and they honoured it however would have been happy to charge £260. Also did not get my device book stamp

Service

Exemplary customer service

Service

Quality of staff and customer focus

Service

Very happy the video was a nice touch. May have been coincidence but even my driving position was as it should be when the car was returned.

Service

Excellent service as usual..I had a problem with increased fuel economy and car pulling to the left fault traced to a tyre fitted incorrectly .

Service

All that I have come to expect from a BMW dealership

Service

There was confusion over the date I was booked in but the service rep sorted things out without any fuss.

Service

Staff were helpful and kept us informed at all times.

Service

Great service and communication, excellent dealership and facilities, very quick service.

Service

First time I had taken my car to Elms for a service. Could not fault it. Excellent

Service

They got the job done, consulted me about the extras, ticked all the boxes.

Service

The team had done inspection on the vehicle and found the oil level to be at minimum and recommended a top up but didn't have the initiative to rectify the issue while the car was in the garage.

Service

Whole experience very pleasant from drop-off to collection. The only reason for the lack of a completely perfect score is that on previous occasions the car has received a really thorough wash and clean, but it didn't feel as well done this time!

Service

Hassle free

Service

Car was returned to me repaired and spotlessly clean and the "health check" is excellent

Service

Did everything this time around to our satisfaction, no problems at all.

Service

All work completed on time as discussed

Service

My 5 year old 5 series was in for Valet service using a voucher which reduced the price to £30. I was generally happy with the result apart from the fact that not all the fly squash was removed from the front of the car. I washed them off myself.

Service

On time, as requested, car cleaned and delivered back ahead of schedule.

Service

James was very helpful, courteous and did a great job for us.

Service

The X3 is my first BMW ever after Audis etc. Because the steering is harder with the X3 I assumed there is a problem with the powersteering. When I came for the check I was asked the right question: Is this your first BMW? But not at the phone.

Service

Problems fixed & I was told my car was ready for collection only to get there & find it wasn't ready and was still being cleaned so had to go without the full service I was expecting which was disappointing.

Service

Very swift, easy purchase of a car. Sales person around for every step of the way.

Service

Pleasant reception , stress and trouble free - nothing too much trouble to meet my requirements

Service

My wife waited with our 3 year old for one hour and 50 minutes for an assessment of a faulty door lock which we had booked in for. Later that day I then receive a video of the underside of the car checking tyre depths and brake discs!

Service

Excellent service.Staff friendly and efficient.

Service

+ Staff polite and helpful+ Good selection of drinks+ Nice area to work in whilst I waited+ Free wifi good- Was booked in for 90 minute service, took closer to 2 hours, meant I had to cancel appointment I had following service.

Service

Very comprehensive service and the customer experience at Elms has always been top class. Each time I've visited the showroom, even pre sales, I've been treated exceptionally and made to feel very welcome. Video email of service was also good.

Service

After booking service I got reminder call and car was ready within informed time period.

Service

Had to keep contacting you and no one called back when I was promised

Service

Everything was good. It is just very difficult to arrange a curtesy car or lift home without booking a month in advance. More curtesy cars and/ or more drivers would be a big plus

Service

Great personable service, loan car, love the video check.

Service

The part needed for my car took nearly 3 weeks to come in.I was given a loan car which I had to pay £12 a day excesss which cost me £120

Service

It was my first visit to Elms as I initially purchased the car from a dealer in Essex. I arrived before opening time but someone let me in, made a drink, kept me informed and everyone reporting for work greeted me with good morning and a smile.

Service

Excellent and efficient

Service

They did a through inspection even though I only brought 2 issues to their attention

Service

Service was excellent once I got there in person. It was a bit of a pain trying to organise the logistics with someone on the phone at a completely different location.

Service

I was there from 8am until 5:30, not a problem as I worked from the centre, but it would have been better if I had got the car back earlier - esp as I had booked it in for the full service and brakes

Service

Wrong part ordered, needed two visits but second visit was organised well.

Service

Great people great service

Service

Great service desk personnel. Natalie was very friendly, helpful and informative.I like the video that is emailed to show tread depths.Great coffee!

Service

Due to excellent service provided by Natasha who did an excellent job of fitting my car in for service (& arranging courtesy car at late notice), following an error made by the bookings team (car booked in at wrong site).Very courteous & professional

Service

Because this is what I feel. Nothing wrong but nothing great. Natasha (?) was very pleasant which was nice.

Service

Very professional approach by all concerned.

Service

Charged me £99 for full vehicle check when all they needed to do was read the error code from the on board computer. Found £1600 worth of work unrelated to the problem I was having. I took the car to an independent garage and they fixed it for £187.

Service

On the sheet handed to me there is a comment that the front discs are corroded, I have noticed surface rust on all of the discs when the car has stood for a couple of day. Is this a problem, is it covered by warranty??

Service

Helpful & efficient staff. I was kept fully informed throughout (by Emma Lloyd)

Service

All went smoothly and staff friendly, knowledgeable and helpful.

Service

Always find the service very professional with the staff helpful and assertive. Never wait very long/ and the showroom always very welcoming while you do wait.

Service

In recent years I have had the pleasure of owning a number of good quality cars, Lexus, Jaguar, Audi & Mercedes Benz and always been pleased with the service I received. The service received at Elm's significantly raised the bar, well done!

Service

You sorted the replacement tyre but not the wheel refurb

Service

Because your services = faultless

Service

Very friendly staff, from receptionist to the salesperson I was dealing with. I was thoroughly informed of everything, all questions answered, and under no pressure. I was kept well informed of updates on my new car.

Sales

Excellent customer service.

Sales

Ben Bryan made everything simple, quick & very easy to buy & obviously is very enthusiastic of BMX products

Sales

Anna Brown and Aaron Pettican listened and got me the car I wanted at the price I was happy to pay.. Very professional, pleasant and flexible approach. In fact everyone at Elms are great, hence this being by 2nd car from them.

Sales

Excellent attention from sales person.

Sales

Excellent communication throughout. The car was very well presented on collection.

Sales

I was dealt with quickly and professionally at all times

Sales

The sales representative Mohammed Elharrak at Elms Cambridge is very experienced and helpful. Finally we found a perfect car for my family with his help.

Sales

The sales staff worked very hard to find a deal that suited me. At all times they were helpful and there was no "hard sell". I tend to be put off very quickly by high pressure sales techniques so this was much appreciated. Delivery was slightly late.

Sales

Very impressed with Jake Cummings. He went out of his way to process additional extras and helped in ensuring I was able to get the required documentation signed and returned. Placing the order could of been smoother with the original sales person.

Sales

would have been 5 stars, but the salesman left two days before i took delivery and the handover to other staff was non existent. so while irritating, staff did get their act together and made a good recovery on the day.

Sales

James was excellent, always on hand to answer questions and find me the best deal.

Sales

Staff were very knowledgeable and attentive. Communication was always timely.

Sales

Extremely good service with no real effort required by me.

Sales

both Paul R and Mohammed at Elms were amazingly informative, honest and professional throughout the sales process. Excellent

Sales

I was offered a good deal on the car in a straightforward manner - no messing around.

Sales

Very helpful informative friendly staff

Sales

very prompt

Sales

Mo was completely on the ball and updated me throughout

Sales

Very good team - all members of which were friendly and courteous

Sales

Very polite staff Refreshments offered Knowledge of cars good

Sales

The sales person Mo was fantastic to deal with.

Sales

From our first encounter with the showroom we were greeted with a smile by the reception staff followed by an introduction from Nicholas Murphy the sales representative.At all times it felt a relaxed process without any pressure.

Sales

Mo the salesman was attentive, knowledgeable and the absolute professional.

Sales

A wonderful team at Elms Cambridge who really look after you

Sales

Attentive and friendly service - time and commitment to ensuring my satisfaction

Sales

The process was quick, simple and I got a good deal

Sales

Relaxed atmosphere, friendly and professional service, clear explanations.

Sales

Customer focussed. No hard selling. Helped me to get what I wanted.

Sales

Darren Powell couldn't have been more helpful. He knew everything we asked and if he didn't know the answer he always went and found out.

Sales

The salesman James Darcy was totally professional in every way. In fact it was down to him that we purchased a BMW & not a German rival.

Sales

Our sales person Ali was great! She was honest and open and found exactly what we needed. She was also very accommodating (as was the rest of the team) when it came to looking after my Family needs.

Sales

Our advisor Alexandra Nicolson was fantastic. She was prepared, friendly, honest and genuine. The purchasing process flawless. The servicing department doesn't work the hours of the sales so the navigation could not be unlocked at pick up so 4.8.

Sales

The Sales Executive Nick Murphy was helpful and honest. I trusted him.

Sales

From start to finish great sales staff (William Hitchcock) who wanted to understand my situation and then worked hard to fulfil the brief I had given them in a non pushy way.

Sales

William was able to answer all my questions and able to help with any query.

Sales

excellent communication throughout and a very smooth purchase experience

Sales

At all times I received a very professional and polite service from the staff that I dealt with.

Sales

Excellent practical appropriate advice and kept very well informed by Mo my sales consultant.

Sales

I was always welcomed and James D'Arcy did an excellent job in terms of selling the product and answering my queries.

Sales

Excellent service and advice

Sales

Everything ran smoothly from start to finish.

Sales

Salesman (Mo) came in on his holiday to check details of my order and accept a deposit.

Sales

Anna brown made the whole process very smooth fromStart to finish.

Sales

Staff were available, flexible to my requirements, and very professional.

Sales

William Hitchcock was incredibly helpful, answering all our questions and we never felt rushed or pressured to make a decision. We thought he helped us pick the right car for us. His customer service will likely keep us as BMW customers for life.

Sales

Communications were always clear and car was delivered on schedule. Friendly staff and very helpful.

Sales

Excellent service throughout by the salesman Ricky and by Jake at Handover and especially Adrian "the tech expert". A nice touch!I keep showing my friends all the new features.Even though I was travelling the team at Elms all made it happen on time