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ABOUT ELMS CAMBRIDGE.

Find out more about what we do and our team.

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The Elms Approved Used Deposit Contribution Event

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BMW xDrive

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Elms Cambridge continue to support Magpas Helimedix

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Exclusive Sales Event. 15-17 May 2015.

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Coming soon: The new BMW 2 Series Convertible.

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Elms customer puts xDrive to the test.

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The Elms Platinum Event. 11 - 13 September 2015.

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Customer Service winners at Elms Cambridge.

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Service Driver

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The Elms Winter Sale. 27 December - 10 January.

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Service Bookings Centre - Casual Hub Cover

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ELMS CORPORATE ELECTRIC RIDE & DRIVE EVENT.

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WIN A BMW 2 SERIES GRAN TOURER WITH SEVEN SEATS FOR EASTER.

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Service Advisor Cambridge

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Sales Executive MINI

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Call Hub Executive

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Technician

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ROOF OFF. GAME ON.

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Call Hub Team Leader

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Meet the team

Justin Reason

Head of Business
  • Years at the dealership 1
  • Years in the industry 22
  • Department Head of Business

Phillip Smyrl

BMW Sales Manager
  • Years at the dealership 1
  • Years in the industry 22
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Business Manager
  • Years at the dealership 10
  • Years in the industry 10
  • Department BMW

Jonpaul Shepherd

BMW Business Manager
  • Years at the dealership 1
  • Department BMW

Robert Stocking

Corporate Manager
  • Years at the dealership 10
  • Years in the industry 32
  • Department Corporate

Fergus Gaddes

Local Business Development Manager
  • Department Corporate

Simon Bridle

Local Business Development Manager
  • Years at the dealership 1
  • Department BMW

Aidan Smith

BMW Product Genius
  • Years at the dealership 4
  • Years in the industry 6
  • Department BMW

James Farrow

BMW Product Genius
  • Years at the dealership 1
  • Years in the industry 4
  • Department BMW

Steve Bushnell

Sales Executive
  • Department BMW

William Hitchcock

Sales Executive & M Product Specialist
  • Years at the dealership 3
  • Years in the industry 3
  • Department BMW

James D'Arcy

Sales Executive
  • Department BMW

Ben Bryan

Sales Executive
  • Years at the dealership Joined us in 2015
  • Years in the industry Joined in 2015
  • Department BMW

Jake Cummings

Sales Executive
  • Years at the dealership 2
  • Years in the industry 2
  • Department BMW

Anna Brown

Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department BMW

Mohammed Elharrak

Sales Executive
  • Years in the industry 31
  • Department BMW

Aaron Pettican

Sales Executive
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Alexandra Nicholson

BMW Sales Executive
  • Years at the dealership 1
  • Department BMW

Mark Thomas

BMW Sales Executive
  • Years at the dealership 1
  • Department BMW

Ricky Sewell

BMW Sales Executive
  • Years at the dealership 1
  • Years in the industry 3
  • Department BMW

Terry Bridle

Aftersales Manager
  • Years at the dealership Joined in 2015
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Years at the dealership 8
  • Years in the industry 8
  • Department Service

Andy Toseland

Workshop Controller
  • Years at the dealership 4
  • Years in the industry 30
  • Department Service Department

Sarah Moore

Service Advisor
  • Years at the dealership 3
  • Years in the industry 6
  • Department Service

Emma Lloyd

Service Advisor
  • Years at the dealership 1
  • Years in the industry 1
  • Department Service

Shane Jarvis

Service Advisor
  • Years at the dealership 1
  • Years in the industry 10
  • Department Service

Liam Bambridge

Service Advisor
  • Years at the dealership 4 months
  • Years in the industry 18 months
  • Department Service

Sophie Hilliard

Call Hub Executive
  • Years at the dealership 4

Gemma Costanzo

Call Hub Executive
  • Years at the dealership 2

Donna Knight

Call Hub Executive
  • Years at the dealership 3

Charlotte Rowland

Showroom Host
  • Years at the dealership Joined in 2015
  • Years in the industry Joined in 2015
  • Department Showroom Host

Josie Gardner

Showroom Host
  • Years at the dealership 1
  • Department Showroom Host

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Friendly staff. Easy and accommodating booking. Superb facility with nice waiting area. Good customer service and explanation of work status and completion report.

Service

Everything was done as specified, nothing unnecessary was pushed on me, communication was good and the car was returned wonderfully clean

Service

The staff were incredibly helpful on the day, and they're a credit to Elm's BMW.

Service

Only in for an MOT which was completed satisfactorily apart from the courtesy car was filthy dirty on the outside and was told that my front tyres are wearing and that they could have been put on wrongly, Elms fitted them.

Service
Our apologies for the condition of the loan car, we have installed a process to prevent this happening in the future. Thank you for taking the time to give your feedback.

Good service from Elms but was without a car for several days (may not have been able to do anything faster though it is pretty inconvenient).No courtesy car was offered, though as it wasn't a scheduled service, none might have been available.

Service

I was kept waiting with one of your colleagues just clicking in a PC, then she got up and walked away - better to let me know what's happening than to leave me wondering. Otherwise all very good.

Service

Had to chase continually to get an acknowledgement you had the car and were working on it on the Monday after a Saturday pickup. Late afternoon in the end.Delay in getting a tyre - 4 working days. Didn't turn up as promised on Weds, had to a day

Service

Service was done and issues addressed. However one wheel still showing signs of corrosion. When car was returned tyre pressures were incorrect. For example front off side at 26PSI front nearside at 29PSI.Small scratch on bumper that was new.

Service

Work was completed on time, and I was well looked after. I took one star off as they forgot to stamp my service booklet, so I've posted this to them to get sorted.

Service
Thank you for your feedback, my apologies for the inconvenience caused having to forward back your service book, we are currently reviewing process to improve our customers experience. Thank you for taking the time to offer your feedback to assist in our improvement.

Emma in service was brilliant and very efficient calling me with updates etc

Service

Overall the level of care taken was good, though completion of service was significantly longer than I was told it would be.

Service

The whole process was fine, but following valeting the inside of the car had a strange smell, somewhat akin to a perfumed air freshener. I have taken this up with the dealer, but they are at a loss to explain. I shall not have this done in future

Service
Thank you for your feedback, Elms Cambridge will review all products used in by our cleaning team, we have be careful to select unperfumed products it used or in the case of cars being cleaned through our service business just clean water is used. Your feedback is appreciated to assist Elms Cambridge to improve our customers future experience.

I was made to feel welcomed, shown where the coffee and biscuits are and made to feel really comfortable. I was informed exactly what was to happen and the time levels it would take.

Service

The telephone conversation stating what work needed doing when I booking had not been noted accurately. Then both on arrival & collection I felt that the service agent (Sarah) was disinterested in me, my car and the work needed/carried out. Poor

Service

Slight confusion when car would be picked up then pickup was delayed, apart from that all good.

Service

From service appointment to collection excellent service

Service

as promised on time and clean car at the end

Service

Was told a sensor was showing the wrong reading. It could be reset under warranty but that runs out in 8 days. You could leave your car but will take 24 hours. Anyway, you wouldn't have known if I hadn't told you so don't worry about it.

Service
Elms Cambridge thanks you for you feedback, the advisor conveyed the message that the car was still drivable badly, our apologies and thank you for the feedback to be able to improve our customer experience.

The time between trying to book the car in for attention and actually getting a date was too long.The way I was dealt with on the day was excellent.

Service
Thank you for your feedback, Elms Cambridge reviews booking lead times to be flexible to customer requirements continuously. Our apologies for the delay you encountered on your visit and customer feedback is valuable in improving the service we offer.

Good service all round

Service

Very well done and efficient good time also

Service

Service was out of this world

Service

Supported by the Service Manager, the Technician installing the device worked into the early evening to complete the job. Much appreciated!

Service

Elms Cambridge always look after their customers well

Service

I booked an appointment for an MOT and then found out later I needed a small service. So the appointment was changed (over the phone) to a time when both service and MOT could be done. When I arrived at the agreed time - contd below

Service

Well looked after!

Service

Very friendly efficient service, made to feel welcome and important

Service

Appointment was taken 3 weeks in advance and required part was ordered. Kept car for 3 days at the service Centre, but one of the important work not completed due to unavailable part.

Service

Dealt with efficiently, politely and professionally

Service

On time, good communication and use of facilities allowed me to work while the service was completed

Service

Took my car in, picked up the loan car and returned at 5pm to pick up as agreed. Had to wait a few moments for invoice to be made up. Car clean ready to go. Thank you..

Service

The staff were very welcoming and detailed with any questions I raised. The complementary car was could be of higher quality but maybe I'm being picky haha.

Service

All work completed within expected timescale

Service

Because it's not even my vehicle it's my wife's. I personally would not buy a vehicle from elms cambourne due to the disgraceful way we were treated when we purchased her last vehicle !!!!!!!

Service

Fitted me in without an appointment to fill up Ad Blu.Also cleaned the car very well free of charge!

Service

Good service and support

Service

I asked a question ref: BMW connect drive of which I am yet to receive an answer!

Service

Excellent cpourtesy car made available and when collecting the car I was met by the Service Manager (cannot recall name) but he was extremely impressive and attentive.

Service

I can trust Elms will service my car professionally and fully with no phantom faults The staff are friendly and provide good details of what is to be done and what was done and found

Service

The inspection 2 service and brake fluid change were completed as expected. I would normally rate as 5/5 however, due to the lack of clarity on pricing - see 3 below - I'm afraid that I have pulled the rating down by 1 overall.

Service

staff attentiveness

Service

The booking process was easy. I received a note telling me I needed to book for my end of life warranty check, service and MOT and I was able to do all of the aforementioned in one visit.

Service

The price was bordering on robbery , I have another quote from another Bmw dealer that is £200 less for the same work.

Service

Friendly and professional manner of staff. Work completed on time. Excellent facilities to get some work done as I waited. Availability of video so I could see exactly what the issues identified in vehicle health check related to.

Service

The service was started on time and the quality of the work was excellent

Service

all worked that the car was booked in for was done

Service

An issue with my dust caps being replaced without notification

Service

I had a minor issue with my new BMW320 but this was addressed quickly and effectively by Elms knowledgeable and professional staff

Service

The service I received from Elms was fine, but it was expensive just to change a dipped headlight bulb, a job which on previous cars I have always been able to do myself. The design of the 520d makes it very difficult to access the bulbs oneself.

Service

Very good personal service but had to wait awhile as nobody was at the service desk on my arrival.

Service

I thought the service was very expensive

Service

efficient and informative

Service

Nice friendly staff with a professional attitude

Service

It was the third attempt to correct a problem, but I am satisfied that it is now done.

Service

My car was collected and delivered after service

Service

The waiting time was one hour longer than we were told on arrival.

Service

The problem was resolved

Service

Very efficient and professional

Service

Completed on time

Service

Despite concerns over the cost level for the work needed, Emma went the extra mile and got BMW to agree to cover most of the cost as a goodwill gesture. She made a real effort to help and alleviate a major upset over the issue.

Service

Service completed on time with a video of a fault discovered.

Service

Completed everything due to be undertaken on the vehicle

Service

It's hard to say. I think it went well. The staff were pleasant and polite and the car was returned in good order. It'd be nice to have detailed the exact nature of what was undertaken for £250.

Service

There was a problem in arranging my courtesy car (which was booked very much in advance) but the agent did not have the booking. The dealer gave me a lift back to work though.

Service

I booked the car for a 90 minute turn around at 1000. Returned to the showroom and noticed the car was still parked in the car park at 1110. Did not finish until 1315. Luckily I was on a day off.

Service

The friendly personnel were available and efficient.

Service

Very professional and friendly - great service

Service

Car was tested and sorted out. It took far longer to do and there was little communication to me.

Service

I had no problems

Service

The service was excellent, over the course of the two days that my car was in I was kept up to date with progress.

Service

I have given my feedback verbally shortly after the service work, both by calling the dealer and a few days ago via a follow up customer service call. All was good except that when I lifted the bonnet, the engine cover had not been fitted correctly.

Service

given inconsistent information

Service

Car wasn't fixed. Seat still squeaks, knocking sound from rear of car is still there

Service

The dealer has fantastic environment, very convenient and very good salesmen. Needs some improvement in the service advisors area. I had a single punctured tyre, not in stock Continental run flat, had to return 5 days later to sort it out.

Service

Always friendly, and always happy to help

Service

Good customer service throughout.

Service

The winter wheels weren't there to be fitted on the first occasion so I had to come back on another day.

Service

Good experience, car available on timeHowever on collecting the car I was told I had a gearbox oil leak. Elms had not checked history to see that an oil leak was fixed at a pervious service. Then the story was perhaps oil is left from last service!

Service

The staff at ELMs were courteous and efficient, and the service was carried out on schedule to a high quality. My car was also thoroughly cleaned before was returned. I also appreciate the service department opening at 0730 so I could get to work

Service

Staff were helpful and very customer focused

Service

Queue to book in, in which I was 1/2 an hour. The last 10 minutes seemed unfair as a customer behind me in the queue was known to your team member and he got seen to before me. Also not all service requests, clearly told of on phone, got acted upon.

Service

I was telephoned about the recall and was told the appointment would take 20-30 minutes so I said I would wait while the work was carried out. It ended up taking almost 2 hours so I was not delighted with the wasted morning! Others problems too......

Service

An MOT test was done whilst I waited. Refreshments were available and comfy chairs provided in a quiet environment to relax in. The job was completed within the 90 mins allowed for express 'while-u-wait' service and the OBC was updated appropriately.

Service

Kept informed of status and options.

Service

Everything went smoothly

Service

Fast speedy turn around

Service

Everything from making the appointment to having the 1st service conducted was very efficient plus the staff that I dealt with were very professional.

Service

Courteous and understanding staff

Service

your staff being very professional

Service

Liam on service desk looked after us really well and Darren was excellent on resolving a long standing problem with the car

Service

Friendly and efficient staff with good facilities for waiting at the dealership.

Service

Shane in service has again been particularly helpful. He is very professional and helpful when I've had dealings with him

Service

I was reminded my service was due, it was booked in fairly quickly and carried out while I waited. Staff were courteous, service was efficient, coffee was good, car was cleaned.

Service

fast efficient and polite service

Service

Good service and facilities and comfort

Service

Good communication, polite and straight forward. Liked the video.

Service

staff not very helpful,couldnt find that it was booked in for that day and went off for 15 minutes leaving me sitting around. Also no courtesy car available Was told on phone it was ready, when i arrived to collect car had to wait half hour

Service

Customer service, attitude of the dealer, quality of the service provided - all very low

Service

process went smoothly and the service person was most helpful and informative

Service

The entire journey, from the day I first turned up to the day I drove away in my new car, was a complete pleasure.

Sales
Thank you for you positive comments with regards to your recent interaction with ourselves, providing a great customer experience is a key objectives and focus for all at Elms, keep enjoying your new car.

I thought the whole process from the beginning was very clear, everything was explained to me perfectly, Ricky Sewell from Elm Cambridge was the person who made my experience possible, 10/10 from me.

Sales

Friendly, knowledgable and down to earth staff.

Sales

Very efficient and welcoming. A very immaculate showroom with some beautiful cars on display

Sales

Mo & Aidan made the entire experience memorable and they clearly know their product.

Sales

The tyre pressures on the car had not been sorted when i took delivery. Due to run flat tyres this was not obvious until i tried to set the tyre pressure system and i kept getting a warning, leaving me to sort myself using a foot pump.

Sales
thank you for your feedback and my apologies for your experience, we have since reviewed process to improve the service we offer and to ensure there is no repeat of this error, thank you taking the time to write your feedback.

Very simple process. Mohammed quickly grasped the concept of what I was trying to achieve and was able to take me there painlessly.

Sales

Because I was completely satisfied!

Sales

thank you so much Mohammed Elharrak. I can't thank you enough your customer service is 5 star.

Sales

We felt that you were trying to please us, not just sell cars.

Sales

Treated well and kept informed by all staff members I dealt with.

Sales

Test drives cancelled cars unavailable and delay and confusion as to whether the car I chose was available not Alexandas fault I must add.just spoilt the experience a little got there in the end.

Sales
Thank you for your feedback, following your comments we have reviewed our demonstration fleet to have greater coverage of BMW models available for demonstration to be able to give our customers the best possible experience, thank you for your constructive feedback.

The service provided by the sales person Jake Cummings was excellent from start to finish, he was very knowledgeable and made the whole buying process very simple. I also enjoyed the presentation of the new car from behind the sliding doors!

Sales

Friendly efficient team - nothing was too much trouble.

Sales

James white was amazing in every shape way and form. This is all because of one individual that i am giving this rating.

Sales

The experience was very pleasant and the sales manager Adam Bonnett was excellent . I felt very relaxed in approaching this purchase and was given all the help I needed to make the right decision. Very good follow-up.

Sales

Everything from when I first walked into the showroom to when I picked up the car went well.

Sales

really cared for.

Sales

Absolutely brilliant service from the start to finish Elms Cambridge BMW. The pinnacle was the delivary of the vehicle where vehicle is hidden behind a sliding door and a grand experience is created.

Sales

Our Sales Executive, Anna Brown, made the process simple - listenened to our requirements, followed up in a timely manner, and kept us informed at every step.

Sales

Happy with the price of car and excellent service from sales team

Sales

This is my second BMW from Elms and my second bought through their sales consultant Mohammed Elharrak. Superb service both during quote stage and then after car ordered regular weekly update on car progress. Excellent handover experience too.

Sales

All staff we encountered were polite and enthusiastic. You really felt they were proud to be selling a BMW car. Surroundings were immaculate with choice of models available to open and compare. Although not our local area I will return happily

Sales

Full undivided attention throughout the process. Friendly atmosphere. Good and clear expertise from the sales person regarding my requirements.

Sales

very helpful and knowledgeable staff who spent as much time as i wanted considering the purchase--did not feel pressurized at any point

Sales

Good service but annoying to have to keep going into the showroom at different times to sign documents

Sales

Initial difficulties in arranging a test drive prior to purchase.

Sales

I was able to see a number of x1 cars in various trims. This enabled me to choose the model & spec exactly to my satisfaction.

Sales

Steve handled the car Handover perfectly, given I had driven for two hours he managed the perfect balance of efficient and friendly handover, went over all the paperwork and car show round and got me back on the road relatively quickly

Sales

Mo and the finance team led by JonPaul were always helpful and very pleasant to work with.

Sales

very professional and straight forward dealing

Sales

Quality of support and high knowledge about product and different offers

Sales

Everything was done to make sure that we were kept informed of progress, and that everything went as smoothly as possible. Everyone we met was very friendly, open and informative. Our children were kept entertained when we visited the showroom.

Sales

Was very easy and staff very helpful

Sales

The staff, Mo in particular, were extremely helpful, nothing was too much trouble.

Sales

From the moment I stepped foot into the show room, all the staff have been very professional and approachable.Our salesman kept us updated with progress of our new car, the handover was wow!

Sales

A very pleasant and easy experience with very friendly staff who deliver what they say.

Sales

i was given the time and was given many options to get to what I ended up with

Sales

Buying my new car at Elms was exceptional. The staff were courteous, knowledgeable and highly professional. At all stages I was kept fully informed and all questions were addressed well. The presentation of the new car to me was very impressive