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ABOUT ELMS CAMBRIDGE.

Find out more about what we do and our team.

Latest News & Events

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BMW XDRIVE.

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Cambridge Art Fair 2016

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The Elms Approved Used Deposit Contribution Event

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Elms Cambridge continue to support Magpas Helimedix

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Exclusive Sales Event. 15-17 May 2015.

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Coming soon: The new BMW 2 Series Convertible.

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Elms customer puts xDrive to the test.

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The Elms Platinum Event. 11 - 13 September 2015.

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Customer Service winners at Elms Cambridge.

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The Elms Winter Sale. 27 December - 10 January.

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ELMS CORPORATE ELECTRIC RIDE & DRIVE EVENT.

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WIN A BMW 2 SERIES GRAN TOURER WITH SEVEN SEATS FOR EASTER.

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Technician

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Late Shift Technician

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CAMBRIDGE UNITED PARTNERSHIP LAUNCH FUN DAY.

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BMW APPROVED USED CARS.

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Local Business Development Manager

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Showroom Host

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Local Business Development Manager

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Sales Executive

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Corporate Sales Administrator

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Meet the team

Phillip Smyrl

BMW Sales Manager
  • Years at the dealership 1
  • Years in the industry 22
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Business Manager
  • Years at the dealership 10
  • Years in the industry 10
  • Department BMW

Jonpaul Shepherd

BMW Business Manager
  • Years at the dealership 1
  • Department BMW

Aidan Smith

BMW Product Genius
  • Years at the dealership 4
  • Years in the industry 6
  • Department BMW

James Farrow

BMW Product Genius
  • Years at the dealership 1
  • Years in the industry 4
  • Department BMW

William Hitchcock

Sales Executive & M Product Specialist
  • Years at the dealership 3
  • Years in the industry 3
  • Department BMW

James D'Arcy

Sales Executive
  • Department BMW

Jake Cummings

Sales Executive
  • Years at the dealership 2
  • Years in the industry 2
  • Department BMW

Anna Brown

Sales Executive
  • Years at the dealership 1
  • Years in the industry 1
  • Department BMW

Mohammed Elharrak

Sales Executive
  • Years in the industry 31
  • Department BMW

Aaron Pettican

Sales Executive
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Alexandra Nicholson

BMW Sales Executive
  • Years at the dealership 1
  • Department BMW

Ricky Sewell

BMW Sales Executive
  • Years at the dealership 1
  • Years in the industry 3
  • Department BMW

Terry Bridle

Aftersales Manager
  • Years at the dealership Joined in 2015
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Years at the dealership 8
  • Years in the industry 8
  • Department Service

Andy Toseland

Workshop Controller
  • Years at the dealership 4
  • Years in the industry 30
  • Department Service Department

Sarah Moore

Service Advisor
  • Years at the dealership 3
  • Years in the industry 6
  • Department Service

Emma Lloyd

Service Advisor
  • Years at the dealership 1
  • Years in the industry 1
  • Department Service

Shane Jarvis

Service Advisor
  • Years at the dealership 1
  • Years in the industry 10
  • Department Service

Liam Bambridge

Service Advisor
  • Years at the dealership 4 months
  • Years in the industry 18 months
  • Department Service

Sophie Hilliard

Call Hub Executive
  • Years at the dealership 4

Gemma Costanzo

Call Hub Executive
  • Years at the dealership 2

Donna Knight

Call Hub Executive
  • Years at the dealership 3

Charlotte Rowland

Showroom Host
  • Years at the dealership Joined in 2015
  • Years in the industry Joined in 2015
  • Department Showroom Host

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Service was excellent once I got there in person. It was a bit of a pain trying to organise the logistics with someone on the phone at a completely different location.

Service

I was there from 8am until 5:30, not a problem as I worked from the centre, but it would have been better if I had got the car back earlier - esp as I had booked it in for the full service and brakes

Service

Wrong part ordered, needed two visits but second visit was organised well.

Service

Great people great service

Service

Following the initial appointment there was a total lack of communication. Delayed phone calls only to be told on 2 occasions the car was no longer available. Impersonal emails. We did not progress with sale

Service

Great service desk personnel. Natalie was very friendly, helpful and informative.I like the video that is emailed to show tread depths.Great coffee!

Service

Due to excellent service provided by Natasha who did an excellent job of fitting my car in for service (& arranging courtesy car at late notice), following an error made by the bookings team (car booked in at wrong site).Very courteous & professional

Service

I 'waited' while my car was serviced. I was told it would be an hour to an hour and half... I waited for 2 hours, in the servicing reception area, eventually a member of staff came up to me and said 'your car has been ready for ages....' brilliant ):

Service

Because this is what I feel. Nothing wrong but nothing great. Natasha (?) was very pleasant which was nice.

Service

Very professional approach by all concerned.

Service

All went smoothly and staff friendly, knowledgeable and helpful.

Service

Plastic engine top left unbolted one end, causing lots of vibration noise in cabin. Service Assistant diagnosed it straight away said mechanics frequently forget to secure engine top (?!). Made complaints, had to chase for updates. Still some noise.

Service

Helpful & efficient staff. I was kept fully informed throughout (by Emma Lloyd)

Service

Always find the service very professional with the staff helpful and assertive. Never wait very long/ and the showroom always very welcoming while you do wait.

Service

Car was not expected upon arrival despite booking it in the week before

Service

Charged me £99 for full vehicle check when all they needed to do was read the error code from the on board computer. Found £1600 worth of work unrelated to the problem I was having. I took the car to an independent garage and they fixed it for £187.

Service

On the sheet handed to me there is a comment that the front discs are corroded, I have noticed surface rust on all of the discs when the car has stood for a couple of day. Is this a problem, is it covered by warranty??

Service

You sorted the replacement tyre but not the wheel refurb

Service

Because your services = faultless

Service

In recent years I have had the pleasure of owning a number of good quality cars, Lexus, Jaguar, Audi & Mercedes Benz and always been pleased with the service I received. The service received at Elm's significantly raised the bar, well done!

Service

Great friendly service as always. For BMW or mini look no further than Elms.

Service

They did my mot and replaced my wheel and gave the car a good clean.

Service

After recieving my car I noticed a few scratches on the bodywork

Service

on collecting my car after first service and some warranty issues I was an hour away from the dealer when I noticed the service reset had not been carried out I returned back to dealer to have this reset.

Service

Efficient booking system.Good communication during the day advising of status.Refreshments available on a hot day.

Service

I really appreciated the fact that Shane Jarvis continually updated me on my cars progress due to the unexpected delay in obtaining a required "part" for my car.

Service

Staff at Elms were extremely efficient during check in and I was kept informed throughout regarding problems encountered with the car during the service. Return of the car was also very efficient with an explanation of work carried out being given.

Service

Everything about Elms Cambridge is focused on quality and this comes across from everyone

Service

No problem with level of service or quality. In an ideal world I'd like to pay less.

Service

Disappointed I wasn't fully explained the cost of repairing the Differential oil leak - told that it would cost £99 for an investigation to determine the leak, plus extra costs for repair. Printed report says £25.14 repair cost, was it a seal?

Service

On arrival I was advised there is a safety recall for replacing fuel pump which could be replaced as part of the service. When collecting the vehicle I was advised that the fuel pump could not be replaced as the fuel tank needs removing and there was

Service

The service was quick and I was kept informed throughout.

Service

despite being told that the paint insurance would cover the ding on the door,the cost was only partly covered and i had to pay the balance

Service

Clean/Tidy environment. Looked after by staff

Service

Everything on time and correct

Service

only identifying the problem

Service

Elms were very helpful and quick and I couldn't have asked for better service.

Service

excellent service from the service team; friendly & good communications

Service

Service was booked easily and I was kept informed of what was to be done... All was done and on time

Service

Professional service in all aspects

Service

Overall, a very pleasant experience!

Service

Although problems arose with an oil leak following the work, they were all dealt with well by the end of the process.

Service

I had to wait a few weeks for the appointment as I needed a loan vehicle. Other than that very satisfied.

Service

Service desk was ready at the time slot, friendly efficient service. Service was as expected and they respected my request for not cleaning the car. Refreshments were offered for my entire wait, with the sales person (Jake), coming over for a chat.

Service

Faultless customer service

Service

I came in to have a new part fitted in my 7 series ( air conditioning ) and one of the tec guys forgot to conect a lead to one of the fans. As a result I had a warning notice come up on the dash saying I had drive chain problems . T

Service

The service is good, especially it gave me the video of the car's examination.

Service

everyone was helpful - explained what the issue was well and gave excellent followup advice

Service

Problem solved timely and with no issues.

Service

Regularly kept informed of timescales of when software upgrade was likely to be completed. Reasons for upgrade fully explained.

Service

Not completely satisfied as you didn't have a filter

Service

Helpful and courteous staff at Ems BMW.

Service

Excellent pick up and return service. I would have given a 5 except that the team provided a video assessment of the car and I queried damage to the undercarriage - I have still not received a response to this.

Service

Much improved customer service from the service department. Helpful attentive staff. Fully explaining cost, timescales etc. They actually appear to care about my car which is important. The gadget man, Aidan smith is simply brilliant.

Service

They did everything they were meant to and sorted out replacement cars whilst warranty work was carried out

Service

It took rather a long time for a simple brake fluid service. To the credit of Elms Cambridge they did ring up afterwards to apologise for the time it had taken, pointing out that someone should have come out to me ( I waited at the Centre) to explain

Service

the staff where awesome the service took longer than expected but they gave me an area where I could work

Service

Welcoming staff and efficient service.

Service

Efficient service

Service

Very dissapointed, I spent all day in a service and still keep having the issue when white smog coming from the bonnet

Service

All worked efficiently with minimal inconvenience caused to my work arrangements.

Service

Long wait to be seen to at vehicle hand over. 3 trips required due to inability to remove a locking wheel nut.

Service

Excellent all round.

Service

good reception and service was good and on time

Service

The garage was able to replace a smashed back window at very short notice

Service

Speedy and effective service, friendly staff, great facilities.

Service

Work was completed quickly and great experience from service advisor - from initial welcome on arrival to explanation (and video) of what had been done.

Service

Excelent service . Staff pleasant. No issues following service

Service

The problem with my vehicle was diagnosed quickly and remedial actions started Further investigations are ongoing before final remedial action is undertaken.

Service

I change my wheels back to the summer set and have found that the rims are marked with grease as if the tyres had been recently fitted to the rims. Two of the stainless dust caps had been replace with plastic. Car wheels were immaculate on purchase

Service

I had asked for all necessary work to be completed in one visit irrespective of time that it would take because it is not convenient to drop-off and collect.

Service

Car was booked infor 10am. As requested by elms i arrived at about 9.40 (asked to arrived at 9.50am). The car wasnt collected from where I parked it until about 10.35am ..... I was told would be done by 11 ...I didnt leave until abovut 11.40am.

Service

Very helpful, start to finish, Emma in the service team always sought yo look after me

Service

Fantastic service by Emma Lloyd ! Professional as always.

Service

Everything was done on time and professionally

Service

We were not given any transport options. The waiting list for any enquiries was 4weeks. The check report up was very incomplete. We had to ask around at the centre about the points that we were concerned about the car. Customer service was very poor.

Service

Friendly efficient service. Inclusion of video vehicle check a pleasant bonus

Service

Faulty horn was discovered on health check, estimate cost of repair £31.20. No one informed me until I went to collect the vehicle. Surely the repair could have been done whilst the vehicle was at Elms rather than having to make a 40 mile round trip.

Service

Daft question! I was wholly satisfied

Service

Good feedback. No hassLe.

Service

The car handles noticeably much better than before the service

Service

Polite and efficient staff

Service

My service was carried out as expected and additional works identified with the option of fixing these at a later date.

Service

Friendly, informative and helpful staff.

Service

Due to the large number of points on my licence, I was unable to take the planned hire car. I was chauffeured home and my car was returned to me but I did have to re-plan my working day based on being car-less.

Service

I had to wait for a manual courtesy car to be returned, as the previous user had not brought it back in time. Petrol tank was on reserve, so had to add petrol straight away.

Service

A planned fitting of a replacement part was completely forgotten. A corrosion inspection I requested did not happen. A satnav upgrade I requested was not mentioned on collection so I still need to enquire about that.

Service

I was always welcomed and James D'Arcy did an excellent job in terms of selling the product and answering my queries.

Sales

Everything ran smoothly from start to finish.

Sales

Salesman (Mo) came in on his holiday to check details of my order and accept a deposit.

Sales

Excellent service and advice

Sales

Anna brown made the whole process very smooth fromStart to finish.

Sales

Staff were available, flexible to my requirements, and very professional.

Sales

When buying such a quality car you receive one cheap key ring for two keys, (I recently bought a Ford Fiesta and received two very nice key rings for two keys).A female customer collecting at the same time given a Bouquet, My wife not impressed.

Sales

William Hitchcock was incredibly helpful, answering all our questions and we never felt rushed or pressured to make a decision. We thought he helped us pick the right car for us. His customer service will likely keep us as BMW customers for life.

Sales

Communications were always clear and car was delivered on schedule. Friendly staff and very helpful.

Sales

Excellent service throughout by the salesman Ricky and by Jake at Handover and especially Adrian "the tech expert". A nice touch!I keep showing my friends all the new features.Even though I was travelling the team at Elms all made it happen on time

Sales

Not happy there was no petrol in the car to start with!

Sales

Anna was a pleasure to deal with. She was a good sales person, informing and convincing me on the benefits of some the options, I did not feel like she was selling to me, which is a breath of fresh air. She kept me up to date on the status too.

Sales

Polite, thoughtful, attentive, detailed and reliable. These words apply to the period before I decided to buy, continued during the new car's construction period and since taking delivery.

Sales

Delay in delivery but given loan car for 3 months.

Sales

The staff were fabulous. They helped us with our decisions without being pushy and we always had the impression that they were working for us and in our interests. Freindly and informative, they answered all our questions.

Sales

The salesman Mo ensured that everything was taken care of in a very professional manner.

Sales

Justin Reason and his team dealt with a difficult situation (recorded elsewhere) extremely well.

Sales

Staff helpful car arrived early.

Sales

Polite, efficient buying experience

Sales

excellent service from James D'Arcy(salesman) at Elms

Sales

The experience we received from the sales advisor (Tim) was completely brilliant he was very informative and had lots of knowledge

Sales

Helpful staff ,but would have liked to see an X1 in showroom.

Sales

We were very well treated. the salesman fully engaged with all the family as did the other members of staff We were made to feel important.

Sales

The salesman, Mohamed, was very welcoming and knowledgeable. He was not pushy, which I do not like. My wife and I did not really intend to buy a new car at that time, but we came away with a new car.

Sales

I had no reason to find any fault in the service and attention