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ABOUT ELMS CAMBRIDGE.

Find out more about what we do and our team.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

  • New Car Sales

    4.7
    • 32 ratings
    • 5 comments
  • Customer Service

    3.9
    • 159 ratings
    • 33 comments

The sales experience was outstanding.

Sales

Adela & Rebecca were so, so kind, helpful & professional, but also very human throughout the process- not at all pushy.

Sales

It was fine, no problems.

Service

i am completely happy with the work on the car. however there was no courtesy car available .

Service

I think there are people there that are trying their best to help such as the Robert head of service but I have experienced some pretty poor customer service.

Service

It would have been completely satisfied were it not for an issue related to tyre insurance. Although sold the insurance with the car the service staff (no fault of theirs) struggled to identify how to deal with it and needed me to supply contact nos.

Service

Very friendly staff, lovely showroom and good coffee and refreshments. One of your staff named Aidan Smith (I think) was particularly friendly and informative regarding your range of cars.

Service

Neither of the above issues has been addressed satisfactorily and the dealership appear dismissive and unconcerned.

Service

Lady on your main reception, Mandy always excellent, ladies in the service reception always excellent the chap in service, maybe Fergus? never helpful, always has a negative approach over the telephone and never sincere in his actions !

Service

They did not wash it.

Service

Only disappointed due to the reasons mentioned above. Yes the issue with the car has been put right. But rightly so as its a brand new car, but nothing even suggested or offered as a way of an apology for the inconvenience of it all.

Sales

They have spelt my name wrong and my mobile number was wrong. also the invoice was printed out with ink marks and scuffs onit and looks very unprofessional.

Service

Didn't fix fault and still somehow passed mot!

Service

I rang to say stuck in traffic but they were still able to accommodate and complete my service, very impressed

Service

The service was very good.

Service

Very good service.

Service

Happy with the centre.

Service

Good service

Service

The service was very good.

Service

The centre made me feel valued and important. The staff also were efficient and a friendly manner.

Sales

The staff were very helpful and friendly. When I collected it, the car had been washed inside and out and it looked like new again.

Service

I have had a lot of recurring issues since purchase.

Service

The service was very good.

Service

I was very disappointed to learn on examining the vehicle when I got home that the vehicle build date was almost one year before it was sold to me and this fact had not been mentioned to me during my purchasing negotiations.

Sales

See comment above- sorry it is in the wrong box!

Service

They advised that would check to see if I needed a brake fluid change, but this was not carried out, the car then stated that it needed this 2 days later.

Service

Very good staff

Service

Bookings lostWork not doneCar check not done which caused major complicationsQuote for so called work needing to be done completely over the top.Poor, poor, poor service all round

Service

The only issue with the whole experience was waiting times both to book in and then collect the car. Waited 15 mins to be seen to book car in even when there was a representative free at his desk. More concerned with typing on a computer than serving

Service

The service was very good.

Service

I arranged a collection service , the driver could not drive it so I had to drive 20 minutes to the centre . The receptionist was abrupt and no courtesy car was provided.

Service

For the 2nd time, I have to return to have my service book stamped.

Service

A number of issues caused a delay in completion of the work. Although this was no fault of the BMW Elms, I requested to be kept informed. On a number of occassions I was promised a return call, however the call was not returned.

Service

they are excellent.

Service

The service was very good.

Service

they were on time and polite. There was a wait from phoning for booking to booked in date

Service

Always satisfied.

Service

They were very helpful.