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ABOUT ELMS CAMBRIDGE.

Find out more about what we do and our team.

Latest News & Events

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BMW i3 Service Inclusive

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PIECE TOGETHER THE PERFECT CHRISTMAS

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Elms Cambridge continue to support Magpas Helimedix

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Elms customer puts xDrive to the test.

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CAMBRIDGE UNITED PARTNERSHIP LAUNCH FUN DAY.

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BMW APPROVED USED CARS.

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Where Next?

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BMW XDRIVE.

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Local Business Development Manager

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Enquiry Manager

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Sales Executive

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Customer Service winners at Elms Cambridge.

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Showroom Host

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Sales Executive - MINI

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Meet the team

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Mike Toombs

Head of Business

Charles Aylard

BMW General Sales Manager
  • Department BMW

James White

BMW New Car Sales Controller
  • Department BMW

Paul Robinson

BMW Business Manager
  • Department BMW

Jonpaul Shepherd

BMW Business Manager
  • Department BMW

Aidan Smith

BMW Product Genius
  • Department BMW

Alan Shutt

Local Business Development Manager
  • Department BMW

James Farrow

Corporate Assistant
  • Department BMW

William Hitchcock

Sales Executive & M Product Specialist
  • Department BMW

James D'Arcy

Sales Executive
  • Department BMW

Jake Cummings

Sales Executive
  • Department BMW

Mohammed Elharrak

Sales Executive
  • Department BMW

Aaron Pettican

Sales Executive
  • Department BMW

Adam Bonnett

Sales Executive
  • Department BMW

Alexandra Nicholson

BMW Sales Executive
  • Department BMW

Will Giles

BMW Sales Executive
  • Department BMW

Ben Bryan

BMW Sales Executive
  • Department BMW

Terry Bridle

Aftersales Manager
  • Department Aftersales

Peter Speechley-Grove

Service Manager
  • Department Aftersales

Andy Toseland

Workshop Controller
  • Department Aftersales

Sarah Moore

Service Advisor
  • Department Aftersales

Emma Lloyd

Service Advisor
  • Department Aftersales

Shane Jarvis

Service Advisor
  • Department Aftersales

Liam Bambridge

Service Advisor
  • Department Aftersales

Natasha Ellis

Service Advisor
  • Department Aftersales

Sophie Hilliard

Call Hub Executive
  • Department BMW

Gemma Costanzo

Call Hub Executive
  • Department BMW

Donna Knight

Call Hub Executive
  • Department BMW

Charlotte Rowland

Showroom Host
  • Department Showroom Host

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Everything was good except the price is really high

Service

Polite, efficient service and decent facilities to work (wifi and desk) whilst waiting

Service

Natasha always kept me informed of progress and as my car was kept longer than thought due to parts not being available arrange for my wife to be placed on the insurance.

Service

Sat nav installation was incomplete, otherwise no problems.

Service

Natash was very helpful and friendly but I had to wait quite a long time to get a service appointment.

Service

All went well, service staff were excellent. Dropped a star as car was not cleaned that well, especially on inside where windscreen was left smeared.

Service

Service and mot and was very satisfactory. We were told that our reversing camera had highlighted a fault, which we have noted. However, the camera was working when we dropped the car off for service, and doesn't now after picking it up.

Service

As always, bright and clean premises, friendly staff and good coffee!

Service

The only issue I have is that because I need a courtesy car, I have to book 3-4 weeks in advance. By which time the service indicator had gone red and overdue, even though I booked as soon as service needed showed up. Apart from that, very satisfied.

Service

Every thing was completed on time.Very comfortable place to wait.

Service

Good prompt service. Courtesy car had little fuel and was on reserve but the team were good in crediting me the insurance £10 contribution as this impacted my morning with having to refuel. Collection was prompt. Very friendly team. Liked the video

Service

It is the kind of service I would expect from a BMW dealership,

Service

Due to a misunderstanding I had been booked into Stanstead for an MOT and work on the steering - I turned up at Cambourne as usual to discover the error. Cambourne sorted me out with a new date and the subsequent visit, work and use of a courtesy car

Service

The service was well managed, loan car available and the unexpected issues with the types handled well. Lost star because again service di not look at the car history re - oil leak and did not look to see if it was a lease car or not.

Service

Quick, easy and very helpful!

Service

The car was not ready at the agreed time and I had to wait.

Service

helpful friendly and efficient staff

Service

Excellent customer service from reception to Sarah at the service desk who found us a driver to take myself and my small children home first when there was a wait. Our driver was so lovely and helpful.

Service

excellent and friendly service

Service

Service carried out well. Video summary very good idea. Really like it. Car returned well. Only downside all my radio and phone settings gone and had to be reset.

Service

Very professional and professional service.

Service

Received a telephone call to confirm appointment day before; car had its MOT and was ready for collection as planned; car was cleaned.

Service

Met all my expectations, sorted out my problems quickly and efficiently in a professional and friendly way.

Service

Very impressed that Elms agreed to repaint my rusting hub caps free of charge as a good will gesture!

Service

Staff all very polite and helpful

Service

Great interpersonal skills, focussed upon my reason for being there I.e M.O.T +.Kept me in the picture, I.e. Status update during the waiting time in the showroom.

Service

Pleased with the service but booking process was less responsive - doing me a favour by fitting me in almost a month later and no recognition that not all people live on the doorstep and have all day or more to hang around

Service

all done quickly

Service

Being an ex bmw dealer principal I understand excellence. I am delighted to say that the customer care at elms exceeded my expectation.

Service

Very helpful, the only slight criticism is the length of time I had to wait to book a courtesy car

Service

Everyone was very efficient, friendly and kept me informed every step.

Service

Politeness, customer waiting area very good when waiting while service is being done, overall positive environment.

Service

The problem was sorted! I don't think the problem should have arisen after only a week of buying the car when it had just been "serviced". I was also hugely disappointed when I was told I may have to pay for a £99 diagnostic test! Luckily I didn't

Service

Timely commitment, friendly efficient staff, comfortable surroundings

Service

No reminder prior to service(I was late which was my fault), quality of free car clean was disappointing and not as good as normal.

Service

Work done as promised

Service

Would have been a 5 if the interior clean was a bit more through.

Service

Excellent service, the Service manager and team could not do enough!

Service

No problems with service

Service

Overall service was good. But the specific issue reported with iDrive was overlooked based on an assumption they made. The issues was iDrive stuck with a fixed miles remaining reported for next service. It is supposed to be a count down.

Service

Great service-while-you-wait environment, able to work, relax and see new cars. Only minuses were that it took too long (2hrs) and that service manager didn't follow my specific request to update service booklet with last service.

Service

Good communication and car was ready on time, very satisfied.

Service

Excellent care taken while my vehicle was with them

Service

Very quick at the desk, service video - liked it very much.

Service

Fast, efficient and friendly staff. Exceptional attention to detail and offer of explanations. I left with a smile on my face and a newfound loyalty to the brand and to Elms centre. I've never seen customer service like this and I was most impressed.

Service

The lady serving me on the service check in should pay attention to me, rather than chatting with her colleagues making me feel awkward

Service

A number of items have to be dealt with under warranty. Unable to locate a whirring noise from the engine area that has occurred since purchased.

Service

The service desk team were very efficient. We received a video e mail to run through the findings in detail

Service

Very good service as usual. One disappointing aspect was that I needed a new tyre and when I asked if you price matched against other leading suppliers of tyres you said no I found the same tyres for less £50 each than you.

Service

Although the service was booked by telephone it had not been logged on the dealers system. The service receptionist who was really helpful managed to get the car in for its service while I waited.

Service

After collecting my car, on the way home, the tyre pressure warning came on and all four tyres were low on air so I had to make a de-tour to a garage to re-insert the air which was in them before I dropped the car off.

Service

Very satisfied with the service provided.From arrival at reception to picking up the car on departure staff were friendly and helpful.

Service

Very pleasant staff!

Service

Friendly professional service.

Service

Very friendly and helpful. Service was performed to time and car cleaned. Courtesy car was nice.

Service

As usual very professional, friendly and efficient.

Service

Initially advised that repair wasn't covered by warranty. It was only when I objected, ready the details of the warranty myself and pushed back on this was it subsequently agreed the repair was covered.

Service

Health check completed on time and with good feedback. Huge improvement from Elms compared to last time.

Service

Very efficient and helpful as always

Service

Friendly efficient service and I very much appreciated the 'health check' video.

Service

Everything done correctly and on time. A nice touch was the video of the inspection process

Service

Hire car not booked as expected but customer service representative went out of her way to organise a solution.

Service

Staff very friendly arranging service time. Polite reminder call the day before to make sure I was OK dropping the car off. Handed car over and got a polite call back later when it was ready. Pleasure dealing with them.

Service

I was asked to book the car for a full day as you may need to order parts. Parts were needed but I have to return to have them fitted

Service

Allhood

Service

My service book was not stamped on the first visit. I had a problem with my heated rear screen, and it was only at the end of the day when I came to pick up I was told that the battery was low and should be replaced. (They had charged it)

Service

The brakes were making screeching noise. The staff at the dealership was good, but the issue is not completely resolved as the brakes still make some noise and there is a clanking sound too.

Service

Very polite staff kept me informed during the day. Natasha Ellis thank you.

Service

Still awaiting follow up contact for some work to be done due to parts not available at time of service.

Service

I was initially very dissatisfied that having booked the car in to have a headlamp replaced the work was not completed in the day because they did not get in all the appropriate parts. They redeemed the situation well given the other work identified.

Service

Good service. Good communication of progress. Video of vehicle check helpful.

Service

Prompt and reliable service. Pleasant staff. No problem waiting with tea/coffee available.

Service

Because everything was alright. Good to receive the video.

Service

Problem identified and solved within timeframe outlined.

Service

The service was excellent but I was not informed prior to taking out an extended warranty that the washers were no longer covered. I was informed that the BMW extended warranty was as the previous three years had been, complete

Service

Simply because the car was dealt with professionally with no attempt to make additional charges.

Service

all tasks carried out and car ready when I needed it

Service

I really appreciated the courteous staff. I liked getting the video of my car, which explained what work was needed. My experience is that it's not easy to rapidly book an appointment.

Service

Finally everything worked as it should

Service

Polite and friendly. No delay. Price as quoted.

Service

amazing ! were totally looked after , when we took our x5 in for new locks after it had been stolen

Service

Great support

Service

Dealt with very well and failed MOT consequences handled professionally and quickly.. But I reported a vertical light aim failure notice when I arrived and despite having the car all day, this was not looked at and needs a return visit

Service

Work was completed as planned and car was ready when promised.Very thorough handover of the car on collection.

Service

As the service had to be done at relatively short notice I was unable to have a replacement vehicle. This was because my service partner details was not set correctly in my car so it did not let Elms know the service was needed.

Service

Aaron Pettican was responsive, helpful and highly effective at helping us buy the car we wanted. This is the second time we have asked Aaron to help us find the right BMW and he was excellent once again.

Service

It was a seamless experience to purchase the car and a short delivery time.There are few showrooms where the staff are friendly and welcoming. I felt my needs of the car were listened to by Nick and he made it an enjoyable purchase.

Sales

Very friendly staff, didn't have to wait around and was in the meeting with Ben Bryan earlier than my appointment time was actually due.

Sales

Very professional service from everybody we met at the centre. If we had to wait, we were immediately notified of this and directed to refreshment area. Waiting was kept to minimum. Excellent salesperson, not pushy

Sales

Both salesmen I dealt with were very professional and patient not rushing me in making my choice, and the ability to get advice from a BMW genius was very helpful. The handover facilities and procedures were very impressive.

Sales

My time was very limited the salesman Adam went out of his way to work with me and actually brought the car to my house for a test drive to fit in with my shedual

Sales

Excellent expert discussions around the most suitable car. Test drives in 2 different models enabled me to make a decision. No pressures to buy. Very supportive salesman

Sales

Richard was very helpful and able to track down and information I needed.

Sales

From the minute we walked into BMW we felt at ease and well looked after, Mo listened to us & took into account all our needs. Any questions we had he was able to answer them straight away and made us feel completely at ease right through to the end.

Sales

The salesman Will was extremely helpful and informative

Sales

Very accommodating. Any issues that arose were dealt with quickly and professionally.

Sales

The salesman William Giles was extremely helpful we worked together over a number of weeks to try to get the right vehicle and price for me. He was extremely diligent and professional and I chose the final dealer because of the work Will put in.

Sales

Service was pleasant and efficient. The deal offered was good and negotiations were open. Car was available on the date that was promised

Sales

Pleasurable and hassle free experience from start to finish

Sales

Excellent service from Ben Bryan

Sales

Sales team were welcoming,polite and kept me up to date with the progress of the sale.

Sales

I was mad to feel important

Sales

Excellent service from Nick Murphy - honest and informative on our options and made us feel as valued customers.

Sales

Comeing up to Christmas I was stressed to get a car to help my mum get around over the Christmas time & the person who sorted this out for me was will I can't thank him either here done so well for me next car I get will be few him self mant thanks

Sales

All the staff at Elms went out of their way to make our new purchase memorable. From the warm reception when we arrived, to the help and knowledge that Nick gave us in choosing the right BMW for us. The handover was a smooth and pleasant experience.

Sales

Clean tidy premises welcoming and prompt service refreshments available qith choice

Sales

I was extremely well looked after by Mohammed Elharrak - he knew the product, worked out what the best fit for me was in terms of model and options, and kept me well informed through the production process. The handover was efficient and fun

Sales

Self explanitory

Sales

My experience of my new car was good, however, the return of my old BMW was not good.

Sales

On time. easy process, love the car

Sales

Fantastic salesman, knowleable, approachable, keep promises of weekly updates, love the hand over it definitely has the wow affect.

Sales

I found the centre and the salesman Ben to be highly knowledgeable and a pleasure to deal with. This was my first car purchase and I'm already looking forward to my second due to the experience I have been given.

Sales

From starting the purchase process to final day of taking delivery absolutely nothing was too much trouble in meeting my requirements

Sales

Excellent customer service.

Sales

Very friendly staff, from receptionist to the salesperson I was dealing with. I was thoroughly informed of everything, all questions answered, and under no pressure. I was kept well informed of updates on my new car.